The value of Zoho’s embedded analytics and BI software

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Nucleus interviewed multiple ISVs and customer-oriented businesses that adopted Zoho’s embedded analytics and BI software to differentiate their products and services without ballooning costs. Customers noted specific benefits, including 20 percent analyst time savings, reduced customer churn from strengthened services, and extended revenue from new offerings. Over the following 18 months, Nucleus expects the adoption of Zoho’s embedded analytics and BI software to continue as organizations, particularly ISVs and customer-oriented businesses, increasingly demand analytics services built around their proprietary data to drive continued success.

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