Tray Embedded expands solution for software companies

July 27, 2020 - Research U97 recently expanded its Tray Embedded solution, designed to enable software companies to provide embedded integration directly within their products. The broadened solution now comprises Tray Integration Manager and Tray Native, which enables product, sales, and services teams across software companies to deliver custom or self-service integrations to their customers, all on one platform, mitigating the need for significant development or professional services resources for delivery. The expansion aims to push Tray Embedded further into software and services organizations as initial use cases have proven to be successful.