THE BOTTOM LINE

Vertical analytics reign supreme

Verticals-focused analytics startups are three times more likely to succeed than general analytics startups. Nucleus found that this trend has remained consistent for the past 10 years. Companies looking to deploy an analytics solution either have general analytics already built into their existing software or have never used analytics before. Either way, customers want focused solutions that provide clear solutions to identifiable needs and can thus deliver results quickly. The most common vertical markets targeted include life sciences, insurance, retail, manufacturing, and financial services.