Vertical specialization with NetSuite partners
As enterprise resource planning (ERP) software becomes more sophisticated, vendors and partners face increasing pressure from customers to deliver customized functionalities. In order to consistently provide these capabilities, some partners have chosen to focus on serving a single vertical and standardize industry-specific features that don’t have out-of-the-box support. Nucleus interviewed multiple NetSuite partners and found that by specializing in market-specific verticals, organizations were able to shorten their sales cycles and decrease implementation times, which led to higher revenues and improved customer satisfaction. Specialized partners were also able to reduce cost overruns on their implementations by 70 percent, which further improved profit margins.