Why Agentic AI is the first AI sales agents care about

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In conversations with organizations across a wide variety of industries, Nucleus determined that, thus far, AI in CRM has primarily delivered value to marketers and service teams. Although AI up to this point has been met with limited enthusiasm from sales agents, that’s now changing with agentic AI. By automating actions rather than just providing insights, agentic AI marks the first truly impactful AI advancement for sales teams. Salesforce and Microsoft are leading the charge, and early adoption suggests that agentic AI will redefine how sales teams manage their day-to-day tasks, improve efficiency, and drive tangible revenue outcomes.

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