Why mid-market users are switching to Zoho from Salesforce

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Nucleus interviewed mid-market customers that made the switch to Zoho from Salesforce to quantify the value of the transition. On average, users reported benefits including a 38 percent improvement in reporting efficiency, a 63 percent reduction in manual data entry, and a 42 percent reduction in total cost of ownership (TCO). These organizations highlighted Zoho’s ability to adapt to their growing needs through features like advanced data analytics, process automation, and AI assistance without extensive additional costs or IT involvement.

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