THE BOTTOM LINE
Zoho Campaigns drives value for customers
Nucleus Research interviewed customers using Zoho Campaigns and observed that the product increased customer interaction with higher confirmation and email response rates, and improved productivity as organizations expanded their marketing campaigns without adding employees. Customers emphasized that Zoho Campaigns is user-friendly, enabling them to create and customize marketing campaigns efficiently and driving successful adoption. A key factor that motivated users to switch to Zoho Campaigns from their previous solutions was the seamless integration with other Zoho solutions on the platform.