Zoho introduces CRM for everyone

June 28, 2024 - Research Y91

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At Zoholics 2024 in Austin, the vendor announced Zoho CRM for Everyone. CRM for Everyone is an initiative to extend the capabilities of the Zoho CRM offering beyond the traditional sales teams to encompass all teams involved in customer operations. This approach ensures that teams such as marketing, solutions engineering, legal, and customer support can access and manage customer information in real-time from one central platform. Anticipated benefits for customers include increased operational efficiency and elevated customer experiences. CRM for Everyone will enable organizations to accelerate responsiveness to changing market conditions or strategic initiatives due to improved inter-team coordination, translating to more personalized customer experiences as each interaction is informed by previously unobtainable insights.

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