Zoho launches new marketing plus platform

As consumers continue to show increased demand for personalized experiences, marketing teams across all industries are presented with a new set of challenges to meet customer expectations. On May 10th, Zoho Corporation, a leading provider of web-based business tools, announced the Zoho Marketing Plus platform. The new unified solution provides an in-depth view of marketing efforts for stakeholders, and Nucleus expects mid-market organizations that leverage Marketing Plus to increase marketer efficiency, improve engagement rates with prospects, and increase efficiency in marketing operations.