THE BOTTOM LINE

Zoho launches new offerings at Zoholics

At Zoho Software’s Zoholics user conference, the company announced several new modules—including its new e-commerce platform, which gives small and medium-sized businesses the same tools and benefits of an enterprise level e-commerce organization. Businesses have everything they need on a single integrated platform as opposed to a cobbled together patchwork of programs and solutions. Zoho also formally announced the launch of its Austin campus, along with the possibility of an Austin branch of its Zoho University. As Zoho continues to expand, the idea of a single platform (first realized with the launch of Zoho One) will continue to be a central message. These advances will deliver more productivity benefits for customers and highlight the company’s value.