Zoho looks to drive CRM adoption with Canvas for Zoho CRM

August 30, 2021 - Research V128

The biggest factor that limits the success of CRM deployments is inadequate user adoption resulting in incomplete data within the system. The most natural way to combat this is to design an intuitive and easy-to-use solution, so users don’t feel friction and easily see the value in adopting the tool into their daily workflows. Since there can be no one-size-fits-all solution for businesses, Zoho created Canvas, a design studio within Zoho CRM that allows users to redesign the visual interface of Zoho CRM to suit each customers’ unique business requirements. We see the value in this approach and anticipate that Canvas for Zoho CRM can provide the following key benefits: increased CRM adoption, cost savings from avoided third-party consultants and developers, and decreased sales attrition from a more user-friendly and value-add CRM solution.