Zoho One ROI Case Study – Rain for Rent

May 6, 2021 - ROI Case Studies V79

Rain for Rent, a provider of temporary liquid handling solutions, deployed Zoho client relationship management (CRM) to replace Dynamics CRM by Microsoft. Zoho CRM required less customization than other vendors reviewed, and its ease of use promoted a high number of in-house user adoptions. With this system, Rain for Rent reduced the average time a salesperson spent finding data about a client or prospect from over 18 minutes to about 10 minutes. This time savings enables the sales team to increase value-producing contacts by three per day, increasing sales productivity by $750,000 annually. The company realized a 610 percent ROI and recovered its initial investment less than 2.4 months after deployment. The Zoho One deployment was initiated after the success of CRM and proved to be equally valuable with increased productivity and labor cost reductions of more than six percent.