Zoholics announcements 2023

At the 2023 Zoholics conference, Zoho unveiled several new applications and features and showcased its upmarket strategy, targeting large organizations with enterprise-ready products that offer strong functionality relative to cost. The vendor announced the integration of OpenAI with Zia, with 13 new generative AI Zoho application extensions and integrations powered by ChatGPT. In addition, the vendor also announced new strategic go-to-market and platform investments as well as new system integration (SI) partnerships. With a focus on customer value and providing elevated experiences for its customers, Nucleus expects Zoho to be well-positioned to gain market share driven by its upmarket initiatives.