A closer look at Manhattan omnichannel

As bricks-and-mortar merchants struggle to run both online and store operations profitably, they need a broad omnichannel solution that supports new ways of shopper engagement and online ordering to drive their supply chains. In looking at Manhattan Associates Inc.’s omnichannel central and store applications, Nucleus found that the vendor’s approach toward creating a retail platform for unified commerce drives greater sales across traditional and digital channels while minimizing supply chain costs.