TECHNOLOGY IN VIEW

FROM IAN INSIGHTS

Ian is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives.

CES and our Obsession with Shiny Objects

January 9, 2019

[IanInsights] – The Consumer Electronics Show or CES has become an annual ritual for tech geeks and gadget aficionados to kick off the New Year. Starting as a spin-off from the Chicago Music Show in 1967, the massive trade conference has grown, introducing many consumer technology firsts, such as the home VCR, many iterations of personal…

The Incredible Shrinking Productivity Benefits of Slack

December 3, 2018

[IanInsights] – Slack has got to be the single worst brand name I’ve ever heard, especially for a productivity app. Or so I thought when I first heard about the collaboration tool. Finding out that Slack is an acronym for ‘Searchable Log of All Conversations and Knowledge’ didn’t change my view of the lousy marketing for…

The ROI of Philanthropy: The 6% Bump

November 19, 2018

[IanInsights] – We all know it’s good for companies to give back to their communities and help worthy causes, but who knew social responsibility and philanthropic efforts could be so good for business? I mean, I’ve heard many marketers make the case for social responsibility to help strengthen the overall brand, but I’ve never seen any…

IBM’s $34 Billion Distraction

November 8, 2018

[IanInsights] – Change the narrative. Flip the script. It’s Marketing 101 when a company is burdened with bad news. Politicians live or die by it. Companies that can change their narrative can often go on to reach new heights. Apple in 1997 and Ford in 2006 to name a few. And IBM under Lou Gerstner in…

The Rise of Human Capital Management

October 16, 2018

[IanInsights] – Unemployment is at its lowest point since 1969. Competition for top talent is intense now. In fact, filling positions is so tough for some companies, they’ve dropped requirements for college degrees. It’s no longer an employer’s market. Talent is now driving. (read more)

Breaking Down Enterprise Software’s Biggest Obstacle: Aligning Tech to Business (Not Business to Tech)

September 11, 2018

[IanInsights] – Since the dawn of the modern computing era, businesses have reacted to the latest and greatest technology advancements in hopes of gaining competitive advantage. We’ve seen numerous companies break out or fail spectacularly based on tech decisions. Retailers early to adopt e-commerce are mostly still around, for example while manufacturers that fumbled the supply…

Newsflash: Blockchain Won’t Make You Sexier or Extend Your Lifespan

July 12, 2018

[IanInsights] – So why all the overhype on this latest ‘break-through’ technology?  Imagine a technology so red hot that the mere mention of it during an earnings’ call drives the stock up sharply. VCs all but throwing unprecedented sums of money at unproven start-ups focused on it. Blue Chip corporations betting their very future and even…

How to Cut Through Industry Analysts Opinions & Make Better Decisions: ROI

June 20, 2018

[IanInsights] – The Numbers Don’t Lie. I left IDC 17 years ago completely frustrated with the softening of industry research away from hard numbers to opinion. Worse yet, I saw major analyst firms moving toward pay-for-play models where a big investment influenced results. Vendors that increase their budget significantly magically appeared in the Leader Quadrant, while…

How Tech ROI is Showing Bigger Trends

June 13, 2018

[IanInsights] – For the past few years we’ve seen overall ROI numbers starting to decline while average annual benefits continue to increase. That might seem contradictory at first, since strong ROI often corresponds to the actual monetary benefit realized. But what we are seeing reflected in recent ROI numbers are bigger industry trends at play. In…

The Tech Bubble Everyone is Ignoring – It’s a Customer-Centric Nightmare

April 25, 2018

[IanInsights] – Tech bubble makes most people think stock market crashes. The bursting of the dot-com craze or more recently, the sharp rise and decline of bitcoin. In fact, the waning enthusiasm for Apple products, lackluster sales for wearables and stalled IoT promises have some economists predicting another tech bubble correction in the near future… (read…