Salesforce Social Studio

On November 19, Salesforce announced upgrades to the Social Studio, with new capabilities in social listening, analysis, content marketing, and engagement on its Customer Success platform. As social capabilities are becoming less of an extra feature and more of staple in enterprise CRM systems, Salesforce aims to make access easier through full integration with the Salesforce Marketing Cloud. Nucleus found that Salesforce was also able to integrate the Social Studio into the Sales Cloud and the Service Cloud without adding a distraction for employees.