2010 was a tough year

I was doing a bit of analysis on the ROI case studies we competed in the past three years and found a few interesting data points. If we assume the decision to move forward with a project was made 2 years before the case study then the years 2011 through 2013 cover the decision period 2009 through 2011. Not unsurprising given the state of the economy at the time, the data shows that 2010 was a conservative decision year for tech.

The average ROI for projects started in 2009 and 2011 was in the mid 300% while 2010 was almost 600%. The payback was also tighter dropping from an average of 11 months in 2009 to just under 6 months in 2010 but only drifting up to 6.6 months for 2011 decisions. It’s a mantra we hear all the time, CFO’s want their money back as soon as possible and the numbers show the average project hits a payback of less than year.

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