Technology Value Matrix 2H11: CRM

November 10, 2011 - Research L86

Given its direct impact on profits and margins, customer relationship management (CRM) continues to be an area of investment for small and large enterprises alike. In addition to net new deployments and upgrades, CRM is a very active market for competitive switches. The Technology Value Matrix evaluates products that provide functionality for the three core CRM areas: sales, marketing, and service.