Salesfusion aligns with key market trends

On November 30, Salesfusion made several announcements, including a more intuitive e-mail marketing tool, a redesigned user interface (UI), and a more task-driven user experience (UX). Salesfusion’s enhancements are in line with what Nucleus identified as the key trends in marketing automation, positioning the vendor for growth in an increasingly competitive market. In addition, the enhancements enable businesses to implement micro-marketing, which could increase the productivity of marketing by more than 4 to 8 percent.