Sidetrade joins the AI arms race

The shopping spree of artificial intelligence (AI) startups continues to be popular in the analytics market, but not all companies have the end deliverable in mind. Nucleus took a closer look at Sidetrade’s acquisition of BrightTarget, and we expect that the focuses of the two companies will complement each other to help customers benefit from advanced analytics as well as data science expertise. As a result, Sidetrade will be well-positioned to offer a competitive AI solution.