Domo ROI case study: Manulife

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Manulife achieved a 184 percent ROI with a payback period of 8.4 months after deploying Domo to serve as a consolidated data foundation in support of its in-house marketing initiatives. Manulife cited specific benefits, including over 5000 hours of annual time savings, 14 percent global lead growth with up to a 197 percent increase for certain businesses, and 23 percent improved sales conversion, yielding over $715,000 CAD in bottom-line earnings annually. Now, the Domo platform is a central technology to Manulife’s success, providing the data and data accessibility needed to recognize improved marketing campaign efficiency.

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