The value of Zebra’s Demand Intelligence Suite for enterprise retailers

February 10, 2025 - Research Z20

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Analysts interviewed retailers that struggled with forecasting accuracy, inventory imbalances, and demand volatility, which led to excess stock, spoilage, and missed sales opportunities. After deploying Zebra’s Workcloud Demand Intelligence Suite, these organizations were able to improve demand visibility, optimize inventory allocation, and enhance forecasting precision. Nucleus found that organizations deploying a solution from the Demand Intelligence Suite can expect at least a 5 percent decrease in inventory carrying costs and an average 14 percent increase in forecasting accuracy, leading to more efficient inventory management and better alignment between supply and demand. Specifically, one consumer goods retailer improved forecasting accuracy by 30 percent overall and 10 percent year-over-year. Analysts believe that organizations can maximize value by leveraging Zebra Technologies’ Workcloud solutions with a Supply Chain Planning (SCP) system. This integration bridges long-term planning with real-time demand insights, leveraging the capabilities of the Demand Intelligence Suite to enhance forecast agility, optimize inventory, and improve operational responsiveness.

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