Conga deepens Salesforce and Microsoft ties to accelerate RevOps

May 19, 2025 - Research Z73

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At Conga Connect 2025, the vendor strengthened its position in the CPQ and CLM space by focusing on integration, automation, and a more user-centric approach to platform design. The introduction of agent-based capabilities and expanded integrations with Salesforce and Microsoft Dynamics signal a shift toward a modular, interoperable architecture built to reduce complexity across the revenue lifecycle. These enhancements directly respond to persistent customer pain points including fragmented systems, inconsistent data, and bottlenecks in deal progression. By embedding generative AI into daily workflows and minimizing manual effort, Conga is enabling its users to accelerate sales cycles, improve process consistency, and increase visibility across systems. As organizations work to modernize revenue operations without replacing core infrastructure, Conga’s latest advancements provide a scalable, flexible foundation that aligns with how teams already operate, particularly in hybrid CRM and ERP environments where interoperability is critical to long-term success.

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