Anatomy of a decision: Embeddable

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Embeddable has emerged as a notable new entrant in the embedded analytics market, distinguished by its developer-first, headless architecture and a focus on technical velocity, native integration, and customer-centric product development. To investigate drivers of customer selection, Nucleus interviewed Embeddable customers who adopted the technology over the past year. Customers cited native integration capabilities, extensive customizability, and a partnership-oriented approach as key selection criteria. Organizations achieved 90 to 95 percent faster feature delivery, 99.9 percent uptime with daily usage, and improved customer retention through real-time analytics delivery. As embedded analytics become an expected offering for independent SaaS platforms, vendors like Embeddable that can deliver truly native experiences while maintaining flexibility and partnership approaches will likely gain share especially among growth-focused digital teams.

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