Adding value to the Value Matrix

Our VP of Research, Rebecca Wettemann just published the second half, 2013 CRM Value Matrix and with this report comes a small but significant change to the matrix.  We’ve added trendlines to the points, indicating our analyst’s estimate of where the product is going in the next six months relative to others in the market.  Products that are new to the market but investing in functionality and usability may be at a lower point on the graphic now, but with a strong upward trendline.  Products that are adding functionality but not investing in usability will show a trendline downward to the right compared to others while products that are stagnant may be well placed today but will show a downward to the left trendline.  We tested this with many of our end-user clients and pre-briefed our vendor TechAdvisor clients on the change and the feedback was strongly positive.  Buyers today, especially SaaS buyers, look for vendors that are committed to keeping their solutions competitive over the long term and we hope the matrix offers a tool to help these buyers make the best decisions.