TECHNOLOGY IN VIEW

FROM IAN INSIGHTS

Breaking Down Enterprise Software’s Biggest Obstacle: Aligning Tech to Business (Not Business to Tech)

By Ian Campbell
CEO of Nucleus Research

[IanInsights] – Since the dawn of the modern computing era, businesses have reacted to the latest and greatest technology advancements in hopes of gaining competitive advantage. We’ve seen numerous companies break out or fail spectacularly based on tech decisions. Retailers early to adopt e-commerce are mostly still around, for example while manufacturers that fumbled the supply chain are largely out of business. (read more)