TECHNOLOGY IN VIEW

FROM IAN INSIGHTS

Breaking the Magic Spell in Making Technology Decisions

By Ian Campbell
CEO of Nucleus Research

[IanInsights] – In the age of analytics, metrics are increasingly driving business decisions. Well beyond total profit margin, revenue growth or even EBITA and EBITDA, we are getting more granular. Churn rates and cost-of-acquisition numbers are dynamic now. We assign KPIs (Key Performance Indicators) to everyone and measure productivity down to the profit-per-employee level. Marketing activities are weighed against sales-close rates to see how many leads translate into revenue. (read more)