Forget HAL 9000, R2D2 or even RoboCop. AI Takes Off with CRM

By Ian Campbell
CEO of Nucleus Research

[IanInsights] – Where AI is making inroads is not where you might expect it. Despite flashy concept videos, it’s not really happening in the kitchen, on the phone or even in the car – all the self-driving hoopla aside. Where we see AI adding real value is actually for enterprise business. Specifically for Customer Relationship Management (CRM). That’s actually a great sign, since CRM has been the trailblazer to usher in many of today’s value-adding technologies. CRM was the first commercial application to embrace the cloud. Big data and data analytics were then vetted by CRM technologies before making their way to analyzing your latest tax returns through companies like H&R Block or TurboTax… (read more)