TECHNOLOGY IN VIEW
FROM IAN INSIGHTS
How Tech ROI is Showing Bigger Trends
By Ian Campbell
CEO of Nucleus Research
[IanInsights] – For the past few years we’ve seen overall ROI numbers starting to decline while average annual benefits continue to increase. That might seem contradictory at first, since strong ROI often corresponds to the actual monetary benefit realized. But what we are seeing reflected in recent ROI numbers are bigger industry trends at play.
In fact, a macro-level view of ROI in aggregate reveals great insight into where the industry is now and where we are heading. Our annual Tech ROI Awards, now it its 16thyear, provide a good base-line for overall tech success and where the industry is heading. Several key trends stand out… (read more)