TECHNOLOGY IN VIEW

FROM IAN INSIGHTS

HubSpot’s Ironic Churn Problem or How Not to Grow Your Business …

By Ian Campbell
CEO of Nucleus Research

[IanInsights] – Perhaps nothing impedes business growth more than customer churn. Just ask the wireless carriers where customer renewal rates are followed as closely as revenue. That’s because customer turnover is a solid indication of the coming quarters and how the company will fare in the future. It’s all about retention. (read more)