IBM’s $34 Billion Distraction

by Ian Campbell November 8, 2018
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[IanInsights] – Change the narrative. Flip the script. It’s Marketing 101 when a company is burdened with bad news. Politicians live or die by it. Companies that can change their narrative can often go on to reach new heights. Apple in 1997 and Ford in 2006 to name a few. And IBM under Lou Gerstner in 1993.

Unfortunately, IBM today is struggling, posting 22 consecutive quarters of revenue decline before getting back in the black. With three quarters of revenue growth, IBM was looking better, only to see a return to the red in the past earnings call. Facing not even a year-long bull run after five and half years of decline, if ever there were a need to change the narrative, it’s now. (read more)