TECHNOLOGY IN VIEW
FROM IAN INSIGHTS
The Increasing Value of Marketing Automation
By Ian Campbell
CEO of Nucleus Research
[IanInsights] – Marketing automation has emerged as one of the biggest trends in enterprise technology right now. And for good reason, as it is delivering tremendous value. Back in January, we published research that showed a $6.66 return on average for every dollar spent on marketing automation technology. That’s impressive ROI.
In fact four of this year’s ten ROI Award winners are for marketing automation solutions. Recent analysis leads me to believe value is still on an upswing here and we could see an even higher percentage of marketing automation ROI Award winners next year.
But why exactly is marketing automation suddenly so hot? And why now?… (read more)