How Microsoft Got Its Groove Back (and Is Putting Apple in the Rearview Mirror)

[IanInsights] – Back in 2010 at the Consumer Electronics Show (CES), then-Microsoft CEO Steve Ballmer stood before a packed crowd to unveil what he called the new ‘Slate PC.’ (He never was known to be a branding genius.) In the much anticipated announcement, Ballmer highlighted ‘new form factors that are coming this year’ (Video) while holding a mock HP unit for all to see. But as we all know, Microsoft squandered this lead and watched Apple launch the iPad three months later. A market Apple continues to dominate – for now. (read more)