TECHNOLOGY IN VIEW
FROM IAN INSIGHTS
How Microsoft Got Its Groove Back (and Is Putting Apple in the Rearview Mirror)
By Ian Campbell
CEO of Nucleus Research
Published Aug 29, 2017
[IanInsights] – Back in 2010 at the Consumer Electronics Show (CES), then-Microsoft CEO Steve Ballmer stood before a packed crowd to unveil what he called the new ‘Slate PC.’ (He never was known to be a branding genius.) In the much anticipated announcement, Ballmer highlighted ‘new form factors that are coming this year’ (Video) while holding a mock HP unit for all to see. But as we all know, Microsoft squandered this lead and watched Apple launch the iPad three months later. A market Apple continues to dominate – for now. (read more)