Alexa Boosts Accessibility

January 15, 2020 - Research U5

By providing e-commerce services coupled with Amazon Alexa voice recognition technology, Amazon sets a standard for accessibility that captures an oft-overlooked market. However, Alexa’s capabilities and value have moved far beyond simply playing music or adding milk to a shopping list. Nucleus found that over 50 percent of people with visual impairments using Amazon for e-commerce also use Alexa as a resource to manage important everyday tasks and to retain their independence. The service also offers use cases for the disabled workforce that make it a tool for enhanced value rather than just a consumer novelty.