THE BOTTOM LINE

Analytics Technology Value Matrix 2017

Analytics and business intelligence (BI) are not new concepts in the market place, but the exponential growth of offerings, lower total cost of ownership (TCO), and simplified deployment options have made these solutions a necessity for modern businesses. Some customers continue to use a comprehensive stack of a database, extract-transfer-load (ETL) tools, an analytics engine, and a reporting interface all from a single vendor, placing much of the burden on IT to keep operations running and produce reports. However, many businesses are finding success with a different model based on smaller-scale deployments of self-service or embedded analytics and data discovery tools directly to end users.