THE BOTTOM LINE

Analytics Technology Value Matrix 2018

As analytics technology becomes increasingly sophisticated, companies are putting more and more trust in data to gain an edge over the competition. Vendors are responding to the increased user demand and adoption by investing in embedding their technology in other business applications, abandoning on-premise hosting as a primary deployment method in favor of the cloud, and developing artificial intelligence (AI) capabilities to automate processes and augment user intelligence. In particular, Nucleus sees AI being a crucial part of winning strategies to automate repetitive low-value tasks. More generally, vendors are looking to differentiate by delivering contextual analytics within the workflow to enable proactive data and insight discovery.