Anatomy of a decision: Asana

March 9, 2023 - Research X51

Nucleus interviewed users of Asana across various industries to assess the most common factors for selecting the solution and found its large integration network, high usability scores, and collaboration capabilities are primary reasons for selecting the solution over competitors. When speaking to customers, Nucleus found that users can reduce time spent on projects by an average of 46 percent which can be leveraged to increase project load by 15 to 20 percent without taking on additional staff. While other vendors provide collaboration at the project level, Asana’s ability to connect departments and disparate teams continue to differentiate it from other players in the Work Management market.