Anatomy of a decision: Zoho CRM vs Salesforce

March 21, 2023 - Research X61

Over the course of the last year, Nucleus independently assessed the experiences of Zoho CRM users to determine the factors that ultimately led to the selection of Zoho over other competitors in the CRM space. This assessment consisted of 27 SMB and enterprise users that opted for Zoho in lieu of Salesforce. These users cited Zoho’s ease of use, strong out-of-box functionality, scalability, and ability to build custom applications with Zoho Creator as the primary components driving the selection. As compared to Salesforce, Zoho users reported shortened training times, accelerated implementation schedules, and an average ongoing cost that was 47 percent lower for comparable scopes of deployment.