Augment CRM with Collective[i] sales intelligence

February 21, 2020 - Research U20

Collective[i] is a real-time sales intelligence solution that leverages past buyer behavior, artificial intelligence (AI), and predictive analytics to provide sales teams with the necessary insights to close deals. The solution compiles data from the experience of buyers and sellers within its network and integrates with a business’ existing client relationship management (CRM) tools. Nucleus interviewed several end users to determine the value of augmenting existing CRM solutions with Collective[i]. The solution proved to be an integral tool for sales teams, increasing collaboration and reducing misinformation, saving user time and increasing productivity by 20-40 percent.