Box EMEA strategy will capture market growth

October 28, 2021 - Research V170

In early 2021, Nucleus predicted that Box’s reputation for security, integrations, and strong brand recognition would help it continue overall solid market growth into the year. The vendor currently has a presence in the EMEA market but is taking steps to grow its European customer base over the next two years. This strategy includes the opening of a new office in Poland, the introduction of the new EMEA president, Sebastien Marotte, and the recent launch of Box Sign. Box’s longstanding compliance features for the EU General Data Protection Regulation (GDPR) extend into Box Sign, making it easy to adopt among EU-based customers and global organizations with European business units.