Brightcove Benefit Case Study: ExactTarget

May 7, 2014 - ROI Case Studies O82

Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.

– Doubled user time spent on Web site
– Improved Web site visitor engagement with brand and products
– Increased product demonstration frequency, 500 requests attributed to video portal
– Increased collaboration among marketing team with faster content sharing capabilities
– Reduced page bounce rate by 12 percent in video portal
– Improved brand management with ability to quickly publish video content