CPQ returns $6.22 per dollar spent

September 10, 2020 - Research U128

Nucleus analyzed the returns of configure, price, quote (CPQ) deployments over the past five years and found businesses averaged over six dollars gained for every dollar invested over a three-year period in the class of solutions. The primary value drivers of CPQ solutions include increased revenue, reduced operational costs, increased sales employee productivity, decreased time to close, and improved customer satisfaction. As companies are looking to digitize more processes and unify business areas on a central platform, CPQ serves as a natural bridge between ERP and CRM, making it an ideal beginning step in a full-scale cloud transformation. That in mind, we expect investment in CPQ technology to accelerate significantly in the next few quarters as more companies look to standardize operations on a unified cloud platform.