CRM satisfaction survey 2022 : HubSpot vs Salesforce

June 1, 2022 - Research W87

Nucleus recently surveyed over 300 CRM users to determine their level of satisfaction with their current CRM solution and found HubSpot users reported higher levels of satisfaction compared to Salesforce. Users Nucleus interviewed highlighted strong data integration across multiple hubs as well as overall ease of use as primary driving factors behind their satisfaction with the HubSpot platform. With the increase in demand for CRM solutions that encompass sales, service, and marketing, Nucleus found that 87 percent of HubSpot users believe the vendor has delivered increasing value over the last 18 months.