THE BOTTOM LINE

CRM Technology Value Matrix 2H2017

With embedded intelligence, Internet of Things (IoT) frameworks, mobile advances, and investments in usability appearing in the latest releases from leading vendors, the customer relationship management (CRM) market continues to be hotly contested. The CRM Value Matrix for the second half of 2017 reflects the advances vendors have made in those areas with leaders differentiating themselves on mobile, industry accelerators, and social selling capabilities.