Embedded Analytics Technology Value Matrix 2024

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In 2024, embedded analytics has extended beyond traditional internal enablement use cases. End-user demands for analytics within their software and service experiences have become ubiquitous, and embedded offerings have become critical to customer retention and revenue expansion. To align with this shift, vendors are competing to deliver functionally optimized solutions capable of supporting multi-tenant environments and increasingly look to integrated generative AI capabilities to differentiate platform usability for both embedded customers and their end-users. Leaders in this year’s value matrix include Domo, Infor, Power BI, Oracle, Sisense, and Tableau.

For a detailed description of the Value Matrix methodology: Understanding the Value Matrix

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