THE BOTTOM LINE
First half 2018 market survey
Nucleus conducted a survey of 130 technology users in the human capital management (HCM), customer relationship management (CRM), enterprise resource management (ERP), supply chain management (SCM), content management (CM), and analytics marketplace to track market patterns and divergence. The results show strong differences in markets as some continue to adapt and grow, while others are in decline.
CRM is now almost completely in the cloud, and almost 90 percent of users plan on increasing spending, while in the analytics space, fewer than 20 percent of users plan on increasing spending as analytics are increasingly embedded in solutions. While the cloud has come to dominate most market areas, the majority (70 to 85 percent) of ERP and SCM solutions are still found on premise, due to both market demographics and not wanting to go through the implementation time. Single integrated suites continue to grow, as customers seek to find a single vendor for all their technology needs. Short lists are also consolidating around major vendors, putting pressure on best of breed applications and smaller vendors, while also suggesting that end users are turning to trusted names in the market.