THE BOTTOM LINE

GoodData ROI case study: Bypass

Bypass embedded GoodData analytics onto its point-of-service (POS) platform to deliver back office management tools and real-time actionable insights to its customers. Nucleus found that Bypass’s decision to use GoodData rather than build a platform from scratch enabled the company to get to market 15 months earlier, added revenue through increased sales, and avoided additional personnel costs needed to build and support a proprietary system.

ROI: 216%

Payback: 6 months

Average annual benefit: $320,938