THE BOTTOM LINE

Guidebook: Increasing student engagement with Salesforce.org Education Cloud

Higher education institutions are increasingly challenged to meet the changing needs and expectations of students while nurturing alumni and donor relationships. In an era of increasing Higher education institutions are increasingly challenged to meet the changing needs and expectations of students while nurturing alumni and donor relationships. In an era of increasing student expectations, universities should provide a connected and personalized experience throughout the entire student journey. Just like a traditional marketing customer journey, higher ed can use the tools and capabilities of customer relationship management (CRM) to support that journey – but the data model and user experience must be tuned to meet the needs of educational institutions. Nucleus found that institutions using Salesforce.org Education Cloud were able to leverage Salesforce’s single platform and experience management capabilities to better attract, retain, and engage students, alumni, and donors through more data-driven decision making. Key benefits they achieved included increased productivity and student engagement, streamlined communications and processes, more data-driven decision making, and improved technology management.