THE BOTTOM LINE

Guidebook: Salesforce.org Philanthropy Cloud

Organizations are increasingly challenged to show they are socially responsible – both to support their brand, sustain customer loyalty, and recruit and retain talent. In looking at Salesforce.org Philanthropy Cloud, Nucleus found that it provided early users with a single, turnkey solution for company giving and community service that could be turned on as quickly as any cloud application. Philanthropy Cloud aligned a company’s social responsibility goals with the goals and interests of employees, streamlined the organization philanthropic campaigns and efforts, and provided companies with a single, consistent means of measuring the social impact of their employees.

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